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Ezequiel EspĂ­ndola's Blog

Can you afford to lose your users? Use pop-ups...

They just don't get it, right?

Why in the world would you want to know how many of your users block pop-ups? Why in the world would you want to show them a pop-up being almost the year 2006, knowing that most of your users use the latest versions of IE or Firefox and they have pop-up blockers activated by default. Why would you smash them with a survey on their faces when you can use pop-ins to ask them nicely to complete it, and be not only less intrusive but creative?

It's a well known fact that pop-ups are an aggressive internet marketing tactic that works, and that most of the users learned to hate it. That means it just doesn't work so well anymore. Why then, use a pop-up to ask help from your own users knowing you will not only lose the opportunity to reach those that block it, but also giving a bad impression and calling to lose those that hate to be smashed in the face with something they didn't ask?

It's also a well known fact that pop-ins are not just as effective, but more.

Use pop-ins, be creative. Your users can't block them, they won't even want to, they will see them as a part of your page and be willing to respond.

They just don't get it.

Published Tuesday, November 22, 2005 4:40 PM by eespindola
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